Building beautiful, intuitive websites backed by 20+ years of design expertise.
My Services
Website Design
Building elegant, mobile responsive websites tailored to your brand. We'll work together to design a user-friendly space that converts clients for your business.
Initial Design or Refresh
Let's work with your brand colors and design feel to build an easy to navigate website that gives your clients a complete picture of who you are and why they will love what you have to offer. Whether we work to design the website from scratch or update and refresh your current website, we’ll prioritize clear information, intuitive navigation, and persuasive visuals to guide visitors from discovery to conversion. We’ll craft calls-to-action and microcopy that reflect your brand's voice, so every visitor gets a seamless, trust-building experience.
Responsive & User-Friendly
Let's make sure your website looks great on the most common desktop, tablet, and smartphone screen sizes by using responsive layouts and scalable images so content adapts cleanly across devices. We optimize performance by compressing and serving appropriately sized media, enabling lazy loading, leveraging browser caching, and enabling an appropriate content delivery network (CDN).
Content strategy
We'll develop a content strategy that has a clear audience and shows how you can meet users' needs. We'll work with you to create SEO-focused content that meets your objectives and prioritizes your budget and time. We'll consider blog posts, FAQs, landing pages, email sequences, and publishing cadence, following best practices.
Maintenance & Security
We'll update your site to the latest WordPress core and keep plugins and themes current to ensure compatibility and security. Sites are hosted on a private, secure server with redundancy, regular backups, and proactive monitoring to minimize downtime and protect your data in an ever increasing threat landscape. We apply strict access controls, SSLs, intrusion detection alerts, and timely security patching to reduce risk.
Photography Editing
Photography editing transforms raw images into polished visuals while removing distractions. Thoughtful edits enhance mood and storytelling, while creative adjustments convey a distinct brand.
Product Photography
We'll evaluate whether your products are best showcased on a clean white backdrop or a more colorful, styled set to match your brand and sales goals. Send your photos for professional retouching or ship the products to us and we'll stage, photograph, and deliver polished and optimized images ready for your website.
Choose a Gallery Style
We'll decide on an editing style that tells the story you want to convey. Do you want a more natural documentary style for authenticity and realism or a high contrast colorful surrealism? Lower saturation, cool or warm color grading? Do you need background cleanup or light skin retouching with improved lighting?
Choose an Editing style
We'll work with you to select the photo layout style that best matches your content size and brand. Let's decide on the amount of symmetry, consistency, and white space you prefer. Do you want a strict visual rhythm or something more organic and natural. Will your client need to see captioning and descriptions or will the photos speak for themselves.
Staying on budget
We know where to find high-quality stock imagery, both free and paid, and which libraries offer the best results for different needs (editorial, commercial, or lifestyle). We'll recommend sources that match your budget and licensing needs, provide keyword strategies to surface stronger results, and shortlist relevant images for approval. If needed, we’ll also handle licensing, attribution, and light customization, so stock assets integrate seamlessly into your website.
My Process
Define
Submit your goal, audience, logo, color palette, photos, text content, and branding feel.
Design
I'll create a design and layout everything provided and add or note where additional content is needed.
Refine
We'll refine, test, and complete a responsive, secure website that tells the story of your business/non-profit.
Portfolio Websites
Website Design & photography
Fat Maddie's Restaurants
From scratch web design for Fat Maddie's Blackhawk and Fat Maddie's Grille brand identities from the ground up, including on-site food and interior photography and a curated selection of stock imagery tailored to each location’s distinct atmosphere.
Website design
Talent Development Partners
From scratch design for Talent Development Partners, a forward-thinking and dynamic company made up of a network of diverse and seasoned consultants.
Website design
Shada Build & Design
From scratch design for Shada Build & Design which specializes in cabinetry, millwork, general contracting, interior design, space planning, fabrication design, and value engineering.
product photography and updates
Jeremiah's Pick Coffee Roaster
Provided professional product photography and image editing services for client-supplied coffee products, including background removal and optimization for web use. Ongoing website updates are performed upon client request to feature the latest coffee roasts, blends, and promotional offerings.
website and photography editinG
Creative Ceiling and Drywall
Performed professional photo editing on client-supplied images for Creative Ceilings & Drywall and developed a fully custom portfolio website from scratch to reflect the company’s premium construction brand.
Ready to Make Your Idea Come to Life?
About Me
Hello! I’m Shari. I'm here to help with:
- Web Design
- Photography & Editing
- Initial SEO & Updates
I am passionate about making a positive difference in the world and love to work with clients that have this mission as well. I can help you develop a new website or redesign and modernize your current site, including product photography, photo editing, and initial SEO. Other experience that allows me to have a deep understanding of your business needs includes 25+ years in financial profitability, strategy, data analysis, forecasting, and business risks. Fortune 500 and non-profits have honored me with awards for my contributions to their organizations.
Experience
- 20+ years of photography skill development
- 20+ years of website design skill development
- 10+ years of SEO implementation
- Ability to align solutions with business objectives
- Experienced in managing schedules and budgets
Education
- NY Institute of Photography Certificate
- Masters in Non-Profits
- Undergrad degrees in Finance, Accounting & Business Administration
- Ongoing WordPress, SQL, Software Implementation, and Non-Profit Learning
specialties
- Non-profits - such as healthcare, environmental, women & children's issues
- Restaurants, wholesale, reselling
- Design & construction companies
- Consulting firms
- Art & music creatives
- Comicons & festivals